4 Tips for Creating a Forward-Worthy Newsletter
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable...
View ArticleMaximizing Your Social Networking Plan with Newsletters
There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately...
View ArticleIntegrating Your Insurance Newsletter into Your Podcasts
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video...
View ArticlePublish to Position Yourself As a Market Expert
As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you...
View ArticleIncrease Sales and Retention with an Agency Newsletter
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get...
View ArticlePrint Newsletters – What are they worth?
In our rapidly changing world of high technology, some business owners begin to question the value of print marketing. With so many on-line opportunities to “touch” clients and prospects, from...
View ArticleNewly Acquired Agency: Clients Don’t Know You
When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially...
View ArticleExisting Client Marketing: The Smart Investment
You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling off the...
View ArticleContent Marketing Strategies And Their Growing Importance
Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated...
View ArticleNew Gmail Tabs Feature May Be More Beneficial Than Marketers Originally...
A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound...
View ArticleMarketing Tip: Email Only The People You Know
Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business...
View ArticleHow-To: Automatically Post Your Insurance Agency Newsletter on Social Media
Get an extra boost when you post your Insurance Agency Newsletter on Social Media*.The set up can be confusing so let us offer you this step-by-step tutorial.Login to your eNewsletter account the same...
View ArticleStudy Shows Personalized Communications is Key to Retention
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers...
View ArticleContent Marketing Strategies And Their Growing Importance
Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated...
View ArticleNew Gmail Tabs Feature May Be More Beneficial Than Marketers Originally...
A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound...
View ArticleMarketing Tip: Email Only The People You Know
Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business...
View ArticleHow-To: Automatically Post Your Insurance Agency Newsletter on Social Media
Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the...
View ArticleStudy Shows Personalized Communications is Key to Retention
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers...
View ArticleAre You Reaching Out to Your Clients in Times of Crises?
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After...
View ArticleYour Clients Don’t Want to Learn about Insurance
Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is...
View Article
More Pages to Explore .....